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The Art of Shaving Interprets Men’s Ritual

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By: Jamie Matusow

Editor-in-Chief

Barbering experts partnered with world class perfumers to craft a range of five distinct scents that are described as “at once modern, yet nostalgic” to celebrate The Art of Shaving’s 20th anniversary. The brand says the new fragrance collection ($100-$125 each) was inspired “by the grand heritage of barbering and the final touch of every time-honored barber chair shave—the finishing spritz of a scented tonic.” Essential oil aromas are said to be a critical part of elevating the grooming experience from an act to a cherished ritual.

According to Todd Brisky, The Art of Shaving CEO, “Each fragrance in the collection has been designed with craft and care to have a distinct personality. I don’t expect you to ‘like’ all five, but I’m sure there will be one or two you ‘love’ and that is how you should feel about your fragrance.” Piramal Glass provided the bottles.

More info: www.theartofshaving.com

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